The “Welcome:” series from adidas Snowboarding is a perfect example of what good filmmaking is all about, honesty. From the first piece featuring Jake Blauvelt I knew this was going to be an exercise in truth, not just an extended commercial for adidas. It’s no surprise seeing as adidas has always had top notch skateboard content and a carefully cultivated team. I’m just happy that eye for special talent and individuality crossed over to their snowboard program.
It’s been nearly 11 years since I first met Kazu and having watched him transition from a quiet contest kid to one of the truly elite riders in snowboarding has been something very special indeed. I knew the stories of Jake, Eric, Forest and Keegan before watching their pieces and while that didn’t make them any less enjoyable, it did in some ways spoil “the moment”.
Though Kazu is a friend, I’ve never quizzed him on what makes him tick or the details of his childhood. Perhaps it is for that reason that Kazu’s piece is my favorite of the series. He grew up on the other side of the world but for some reason I’ve always felt a certain kinship with the guy and now I know why. If you think about it, a small town in Japan is not so different than a small town in Vermont. People work hard, value nature and a-lot of them drive Subarus. Hokkaido may as well be Japan’s New England, how’s that for an incredibly bold statement with no academic reinforcement?
All the cultural differences, the language barrier, they’re of little consequence when it comes to snowboarding because in snowboarding style speaks louder than words and Kazu has always had it in spades. Flipping of judges, straight-lining the pipe, refusing to conform to a clothing standard, that’s Kazu’s style, real, honest style and it’s something snowboarding can’t get enough of.
December 16, 2013 in Uncategorized, YES! That's Awesome
Tagged adidas snowboarding, hokkaido, Jake Blauvelt, Japan, Kazu Kokubo, snowboard video, Snowboarding, transworld snowboarding, vermont
For the 6th year in a row the sun drenched slopes of Bromley Mountain will be home to 3 days of throwback fun. As always guest coaches will be stopping by to hang and show the kids what hidden gems Bromley has to offer. New for this year are 3 daily contests with prizes being handed out at the pizza party on the final day of camp. Campers ages 12 and up of all skill levels are welcome. If you’re new to snowboarding just let the folks now so we can make arrangements for special instruction. Sun Mountain Sessions is just $50 per day and spots are limited so best get to making arrangements! Look forward to the biggest and best year yet, in the meantime, do a snow dance and enjoy the video from last year!
Contact Info: 802-824-5522 or email@example.com
The final installment in Burton’s five part web series dropped today and it’s pretty darn entertaining. They cover a-lot of ground in this one but solid music choices and on point editing make for a smooth flowing piece. Highlights for me were Dan Davis’ properly tweaked grabs, Werni Stock flipping all over the place, Ben Ferguson’s overall zest for life and Shaun trying to get street cred by only having powder shots and a switch back 5. Peace Park definitely my favorite section in this with the Squaw Valley jumping madness coming in a close second. I like the webisode concept, I think it was well executed but I hope Burton pulls out the big guns and makes a banger team video next year.
October 25, 2013 in Uncategorized
Tagged aspen snowmass, bear mountain, ben ferguson, burton snowboards, danny davis, mark mc morris, seven springs, shaun white, squaw valley, werni stock
I like watching Pat ride because he does so with purpose and emotion the result of which is style, a-lot of style. You can’t train for style, you can’t fake style, you can’t be taught style. Style is like personality, you either have it or you don’t. In fact I’d go so far as to say style is the physical manifestation of one’s personality. Take that and apply it to your favorite riders, see who you’re still a fan of after.
Doesn’t matter if you’re the car nut like myself or don’t know the difference between a Camry and a Caterham, this installment of Chris Harris On Cars is a must watch. Harris often gets to have experiences that would make any automotive enthusiast green with jealous rage, but driving two of the most iconic rides Ferrari has ever manufactured, back to back, flat out on a track with specific instructions from the owner to “drive them like all the cars in your videos”, it’s beyond words how envious I am. The upside is that Harris knows how ridiculously fortunate he is and it shows in his videos, especially this one. For anyone that’s ever driven a car that’s way out of their league, the grin that’s plastered across Harris’ face for the duration of the video will make perfect sense. It’s that childlike sense of wonder and charisma that make this series so watchable, enthusiast or not. While I’m not sure that I could handle the amount of adrenaline that would be pumping through my veins if I were given the opportunity to hoon a car which I used to have a poster of on my wall, I certainly look forward to when that day comes.
September 17, 2013 in Uncategorized
Tagged 80's, 90's, Automotive, Chris Harris, DRIVE TV, exotic, F40, F50, ferrari, italian, italy, supercar
It seems that every other day some old fart with a soapbox from which to shout from has figured out why young people aren’t buying cars like they used to. The general consensus from the all knowing over the hill crowd is that we don’t fancy the four wheeled freedom machines. According to them, we’re a bunch of cheap, eco-conscious, bike loving, CVT adoring, car haters, and you know what? They’re right, well, they’re sort of right, they’re in the general vicinity of being somewhat correct. Continue reading
Posted in The Friday Rant
Tagged Acura, america, audi, Automotive, BMW, city life, driving, eco- conscious, eco-friendly, ford, gas mileage, Generation Y, germany, GM, jack In the box, Japan, Korea, Mercedes Benz, Millennialls, rant, Scion, smart cars, soapbox, subaru, The youth market, toyota, VW
I’m not a big coffee drinker but this smartly designed bottle contains 10.5 delicious ounces of brain stimulating liquid awesomeness that has me thinking it’s time for a change. Stumptown has O.G. street cred as they’ve been roasting beans since ’99 when Portland was still sketchy and hipsters were listening to Pearl Jam in Seattle. It’s $4.99 a bottle but drinking half of it gave my hungover ass enough gusto to power through a 3 hour skate session yesterday afternoon and that’s priceless. So drop the
haterade Gatorade and try this simple, yet effective thirst quencher.
* Stumptown & Poler currently have a collab (hipster’s wet dream) that you should check out RIGHT HERE.
Let’s talk about softgoods. You want to look cool on the hill, everyone does, especially the people who say they don’t care about how their gear looks. It used to be an issue of function over fashion that separated one outwear brand from another. Now it’s quite the opposite because everyone has a premium line guaranteed to keep you warmer, drier and more comfortable than the other guys. What separates one brand from another is their attention to detail, fit and design quality. Being the large company that it is Burton is able to do these things better than almost anyone year after year. Pulling from their extensive archive and taking inspiration from a myriad places, the Winter 2014 Outerwear collection is a solid one. If you can’t find a kit you like then you might as well ride naked (please don’t) because they’ve really covered all the bases.
Posted in Today's Most Wanted
Tagged ak jacket, antartic, burlington, burton, burton snowboards, down jacket, ernest shackelton, jake burton, outerwear, Snowboarding, stowe, street style, technical outerwear, vermont, waterproof, waxed denim, winter 2014
Remember! Remember! The 13th of August! The boards, the bindings, the boots! This is the season, the season of reason and we all aught to be ready to bomb chutes! Ok, it’s not as good as the original but I tried. Just imagine Hugo Weaving saying it, makes it better.
Anyway, it’s here, winter is here, you just don’t know it yet. It’s creeping into the back of your mind and soon you’ll be searching for video premiere dates, thinking about what pass to get, even looking at early snow tire deals. In Southern California winter isn’t so much a season as it is a state of mind so winter can start anytime I want it to and now seems about as good a time as any.
Like Killington always opening before any other mountain in the U.S. (even if it’s just one patch of snow on half a trail), Burton likes to beat everyone to the punch on their winter site launch. In the olden days I’d be overjoyed when “The Catalog” would arrive in the P.O. Box (google it kids) but now I settle for an email in my inbox letting me know the site is up.
Saving pictures of gear isn’t as much fun as reading and re-reading the catalog, dog earring pages, Sharpie in hand just to make sure I didn’t miss anything. But this is the modern world we live in and at least I get to share my two cents with anyone who’s willing to read my babble.
So, thanks for stopping by, I hope you enjoy the product and find what you’re looking for…in terms of snowboard gear, I’m not qualified to guide you in any sort of larger existential search for meaning in this world.
Cheers! Continue reading
Posted in Uncategorized
Tagged burlington, burton, burton snowboards, danny davis, diemme, guy fawkes, hugo weaving, jack mitrani, jake burton, jeff brushie, jimi hendrix, john jackson, jussi oksanen, mark mc morris, Pirelli, Rupert, scott lendhart, season of reason, snowboard product, Snowboarding, stowe, Terje Haakonsen, Vail Resorts, vermont, Vibram, winter, winter 2014