Tag Archives: Swiss

Out & About: Visiting Shinola HQ

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This past March while on location in Detroit, I had the good fortune of being invited to take a look around one of my favorite brand’s headquarters. Having been following the resurrection of the once ubiquitous brand since 2011, I was eager to see behind the curtain. Was Shinola in fact a company hell bent on restoring faith in American manufacturing or was it simply another attempt to capitalize on the “Americana” movement? My assumption was that no brand based in Detroit would survive if it were the latter and having a look at Shinola’s inner workings confirmed what I had hoped to be true – Shinola is the real deal.

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